Benjamin Moore has just revealed its Color of the Year 2021 as Aegean Teal 2136-40 — an intriguing blue-green that creates natural harmony and invites us to reflect and reset. For the first time, this year’s announcement was livestreamed on our Facebook page; view the recording, available now.
In an intimate look at the home, Color Trends 2021 begins in the kitchen, exploring how this intersection of craft, nourishment and community breathes color and design inspiration into the rest of the living space. The Color Trends 2021 palette and the Color of the Year reflect this grounded sensibility with warm, sunbaked hues that play to the senses.
Watch the info video for a first look at the concept, an overview of our marketing strategy and tips for getting started on local activation. Leverage the full suite of support tools (available tomorrow on mybenjaminmoore.com and MAC) to help share the #ColorTrends2021 message with consumers and professional end-users.
Be sure to register for the webinar on Tuesday, October 20 at 11 a.m. ET, where participants will come away with an understanding of the inspiration for this year’s concept, and fresh ideas to energize customer consultations.
For any questions or assistance, contact your Field Marketing Manager.
